Here’s a look at the all-new donations page for JuelFairbanks.org.
Juel Fairbanks Chemical Dependency Services, a nonprofit organization located in the Twin Cities, sought a new website that was modern, uplifting and hopeful. Working with my friends at Windmill Design in Minneapolis, we developed copy and design that provides an inviting introduction to their programs and services.
As is the case with many nonprofits I’ve worked with over the years, the overscheduled staff needed outside assistance organizing and writing copy for this important communication piece. I kept in mind that their audience for the site varies from potential clients and their families and friends to county partners.
I wish Juel Fairbanks the best as it moves forward with a wonderfully functional site, complete with the online donation capabilities that are so important today!
Writing for a variety of clients makes my days faster, shorter and better. I was thinking about how many industries my copywriting has intersected with over the years. It has been quite a few! With each one, I’ve been challenged to learn about the businesses and translate their features into unique and compelling benefits stories. Here’s a sampling.
On the consumer side:
- Education, K-12 – marketing to teachers and administrators
- Event Venue
- Health care – dentists, podiatrists, etc
- Life Coaching
- Higher Education – marketing to prospective students and alumni
- Nonprofit – fundraising, recruiting volunteers
- Wedding Boutique
- Women’s Clothing
On the business to business side:
- Office Space
- Business Coaching
- Higher Education
Whether the business I’m writing for is small or large and the subject matter is challenging or straightforward, I appreciate them all and thrive on making their content a unique reflection of their business.
In life and business, change is the one constant. When the chef/owner of Miss Mamie’s Restaurant & Pub in Moline, Illinois, decided it was time to change up his restaurant’s menu and decor, he worked with Media Link, Inc. to redesign his logo and provide rebranding services. In turn, Media Link called on Paarlance Creative Writing to create a fresh approach to the website content for http://www.missmamiesrestaurant.com.
Several years ago, Paarlance Creative Writing wrote the original copy for this website, which was Southern themed. It was fun to revisit it to meet the new branding goals and SEO (search engine optimization) guidelines. Following review of the new designs and a brief interview, we served up fresh copy to match the more modern, coastal approach.
When it serves your best interests to update your website, remember that help is just a phone call away. Paarlance Creative Writing will keep you in the game!