Love it or hate it, Facebook has become a go-to spot for DIY marketing, particularly for consumer-focused businesses. If you’re looking to dabble in this realm, take some time to think about these key issues.
Be prepared for change. One thing you’ll learn about Facebook very quickly is about their propensity for change. They are constantly changing the look of pages or the way your Facebook posts are shared with users. Tune into the websites that talk about social media marketing so you can keep up with the changes.
Show and tell. People love to watch, so give them what they want! Photos and videos make for popular posts. Think about the opportunities to show people what you do instead of just telling them about the latest sale. People buy from people, so show your people working on projects. Your Facebook friends will love it.
Be consistent. When you’re just starting out with Facebook postings, plan to put some time and effort into it. You can’t build a following unless you do. Also, be consistent with the language you use in terms of spelling and the overall feel. I find it very useful to create posts in word processing software so I can take advantage of spell check.
Make it about your friends. It’s not all about you. Do your best to make your page about your friends. Share testimonials, tips and ideas that they will find riveting. Share other content that is interesting. They say you should share other content of interest several times for every one promotion you post. So, connect to your partners and clients in your industry and see what’s worth sharing.
Remember, if you find yourself short on time or the skill to put together short posts that engage customers, don’t be afraid to outsource the work. You could work on messaging with a writer or editor, or, if you have the budget, you could contract a social media agency to make your Facebook approach more strategic and comprehensive.
While I don’t consider myself an expert in Facebook, I have worked with several clients to develop plans for posting and to write and schedule posts. Feel free to check them out:
I encourage you to contact me if you have any questions about writing or editing posts and finding ways to make Facebook feasible for your business.