Classic Smiles, an Iowa City dentist, was referred my way, and they needed some help updating their logo, marketing messages, web copy and search engine optimization (SEO) for http://www.classicsmiles4u.com.
Working with my graphic design partner, Amy Belice Graphic Design, we updated their logo and color scheme for a brighter, cleaner look more suited to a dentist in a diverse market. We also developed some new ads and marketing copy for online use and updated the website design and copy with the client’s web development partner.
While Dr. Nowysz had been in business for a number of years, she had understandably focused on dentistry and not on marketing. In addition, the face of marketing had changed since she first started her business, and she knew she needed help catching up with the changes. Paarlance Creative Writing took the time to help Dr. Nowysz better understand SEO and how that develops over time and with multiple media improving her search position. In addition, we talked to her about the competitive category they’re in and aligning expectations to the time they have been SEO friendly and their presence on YouTube and other sites, which enhance their SEO.
Following the initial launch of the site, we developed FAQs with the dentist. These will further improve their search engine friendliness.