I help my clients with a lot of things, starting with copywriting. Teaching them some techniques that will enhance their writing or messaging comes with the territory. I also connect them to experienced designers and developers for creating eye-catching marketing materials.
Another service I provide is knowledge. This is built into many interactions I have with clients. Last week, I added to my knowledge base by attending the Content Marketing Bootcamp. I did this for myself as well as for my clients who are getting into blogging, trying Instagram and other social media and planning video additions to their marketing arsenal. It was an excellent day of learning and inspiration for my own blogging as well as my clients, not to mention a good way to get out of my office for a day and meet some folks from Waterloo and Iowa City!
Check out Brand Driven Digital, the host of this and other great knowledge-enhancing activities in and around Iowa, such as the Social Brand Forum. They’re on Twitter: https://twitter.com/BrandDrivenTeam. While you’re at it, follow me on Twitter, too: https://twitter.com/paarlance, and let me know what you’ve learned recently!