Has your road to content development come to an impasse? Are you stuck, either dreading the copywriting process or simply drawing a blank on what to say? Take a moment to consider these three tips for kicking off your copy!
- Take a deep breath. One of the first steps in writing copy is simply thinking it through. Generally, what do you want to say? Outline your thoughts mentally. Sometimes, a short, mindful walk will shake some new thoughts loose. Then, return to your desk and document the thoughts in a simple bullet list.
- Do your research. It’s possible that lack of information is holding you back from collecting your thoughts into a cohesive form. Search your files for information about your content expertise — study it and see where it leads. Who is the ultimate guru in your company on this topic? Have coffee with him or her and talk about the topic at hand. You might be surprised how inspiring even the dullest topic becomes when the most passionate employee starts talking about it!
- Put the topic down and step away. Sometimes the reason you have difficulty with the topic is because you’re too close to it. This is common and often one of the greatest challenges to overcome. Of course you know your stuff, but organizing it into a cohesive marketing package isn’t your expertise! Consider hiring a copywriter who will listen to your needs, seek out the details and put them all together in an engaging, audience-focused package.
Time and time again, we help entrepreneurs, corporations and nonprofits write the copy they need. Don’t like to write? We love it and can extract the info we need from you and your staff. Don’t have time? It’s our full-time expertise, and we can quickly complete news releases, website copy, blog posts, brochures and more when time is of the essence. Please contact us today for an affordable solution to your copywriting dead ends!