The Benefits of Web Copy Edits: BizSAVVYleaders.com

Sometimes clients just need a good editor.

That’s the case with www.BizSAVVYleaders.com, the latest site update by Paarlance Creative Writing in conjunction with our friends from Amy Belice Graphic Design and Brown Wing Studio.

Editing is a service I enjoy almost as much as writing from scratch. I receive requests for it when clients want to spruce up their copy without making major layout changes, which can become costly. I help clients organize their thoughts and keep their copy short and to the point for the web audience. I also insert search terms and revamp the title and description metatags when it’s appropriate to do so. It’s good to review these every couple of years, as the search engines have changed what they view as important to their search engine results. While this site wasn’t that old, the page titles did need updated to current standards.

This site is still a work in progress, with plans to break the copy into more organized buckets so visitors can find what they are looking for more easily. Watch for an update in a couple of months.

Do you need an editor for your website copy? If you answered yes, or even maybe, let me know. Email or call me at 319-362-0777 for an estimate and to discuss what I might do to enhance your website copy.