For several years, we have worked with Pickwick Manufacturing Services on their web content and online marketing copy. The client always talks about recent success stories in specific detail, and while metal manufacturing services may not sound fascinating, I knew this client’s richly detailed stories would make fantastic blog posts to complement the more static content on his site.
This spring, we started editing content and scheduling posts for the Pickwick blog. We’re working on postings of information about their services and stories about how Pickwick truly is a problem-solving service company rather than a manufacturing job shop.
These posts are another example of effective collaboration with a client on developing and organizing web content. The client provides much of this information in one form, and I make it blog friendly. Some posts need only minor adjustments, others require expansion of the verbiage gleaned from conversations with the client or from materials he provides.
Blogging is great for SEO and helps clients convey more information that may be too cumbersome or conversational to include on their website.When it’s clear that a client can benefit from telling more stories beyond the info on their site, it’s time to blog!
As a side note, this client’s website was designed by one of our design/development partners, Firespike. They also converted the site to WordPress in very timely fashion.