The Benefits of Web Copy Edits:

Sometimes clients just need a good editor.

That’s the case with, the latest site update by Paarlance Creative Writing in conjunction with our friends from Amy Belice Graphic Design and Brown Wing Studio.

Editing is a service I enjoy almost as much as writing from scratch. I receive requests for it when clients want to spruce up their copy without making major layout changes, which can become costly. I help clients organize their thoughts and keep their copy short and to the point for the web audience. I also insert search terms and revamp the title and description metatags when it’s appropriate to do so. It’s good to review these every couple of years, as the search engines have changed what they view as important to their search engine results. While this site wasn’t that old, the page titles did need updated to current standards.

This site is still a work in progress, with plans to break the copy into more organized buckets so visitors can find what they are looking for more easily. Watch for an update in a couple of months.

Do you need an editor for your website copy? If you answered yes, or even maybe, let me know. Email or call me at 319-362-0777 for an estimate and to discuss what I might do to enhance your website copy.

Writing for a Variety of Industries

Writing for a variety of clients makes my days faster, shorter and better. I was thinking about how many industries my copywriting has intersected with over the years. It has been quite a few! With each one, I’ve been challenged to learn about the businesses and translate their features into unique and compelling benefits stories. Here’s a sampling.

On the consumer side:

  • Banking
  • Education, K-12 – marketing to teachers and administrators
  • Event Venue
  • Health care – dentists, podiatrists, etc
  • Insurance
  • Legal
  • Life Coaching
  • Higher Education – marketing to prospective students and alumni
  • Nonprofit – fundraising, recruiting volunteers
  • Restaurants
  • Telecommunications
  • Wedding Boutique
  • Women’s Clothing

On the business to business side:

  • Telecommunications
  • Office Space
  • Banking
  • Business Coaching
  • Higher Education
  • Legal
  • Manufacturing
  • Photography
  • Technology

Whether the business I’m writing for is small or large and the subject matter is challenging or straightforward, I appreciate them all and thrive on making their content a unique reflection of their business.

A Long Overdue Welcome

Welcome to my new blog, which I’m launching in conjunction with my website relaunch. In case you don’t know me, I’m a freelance writer celebrating more than 10 years of solo copywriting, project management and marketing consultation. I have had a website over 10 years now, and it’s always exciting to give it a facelift and add new features like this blog. I hope you’ll join me in exploring writing, advertising, website innovations and the like through my posts here. When you have a chance, please also remember to find me on LinkedIn and Twitter (@paarlance)!