Paarlance Creative Writing recently had the pleasure of working on a website, video script and news release for an innovative new alarm clock app that uses light instead of sound. We wrote a user-friendly website while retaining the scientific information necessary to provide a solid background to skeptical users. Check out the LightAwake website!
We also edited a video script that was drafted by the client. A local animation firm turned it into this short animated film that is featured on the home page. Pretty nifty!
Now that the app has launched at last, we crafted the news release and distributed it to the media in and around Eastern Iowa. Click here to see a news segment done by WQAD.
We are excited for Dr. Hurst’s accomplishment in creating this technology and getting the app launched. Many thanks to our longtime media partner, Common Sense Advertising, for bringing us into this project.