Let the Blogging Begin: Postings Keep Website Fresh

For several years, we have worked with Pickwick Manufacturing Services on their web content and online marketing copy. The client always talks about recent success stories in specific detail, and while metal manufacturing services may not sound fascinating, I knew this client’s richly detailed stories would make fantastic blog posts to complement the more static content on his site.

Pickwick BlogThis spring, we started editing content and scheduling posts for the Pickwick blog. We’re working on postings of information about their services and stories about how Pickwick truly is a problem-solving service company rather than a manufacturing job shop.

These posts are another example of effective collaboration with a client on developing and organizing web content. The client provides much of this information in one form, and I make it blog friendly. Some posts need only minor adjustments, others require expansion of the verbiage gleaned from conversations with the client or from materials he provides.

Blogging is great for SEO and helps clients convey more information that may be too cumbersome or conversational to include on their website.When it’s clear that a client can benefit from telling more stories beyond the info on their site, it’s time to blog!

As a side note, this client’s website was designed by one of our design/development partners, Firespike. They also converted the site to WordPress in very timely fashion.

Collaboration: HawkeyeHotels.com

Great collaborations never get old. New collaborations are always exciting. Here’s a renewed website for a new client and developer partner, Harrison Wheeler, and his client, Hawkeye Hotels.

Hawkeye Hotels About Page

The About page for Hawkeye Hotels includes a rewritten and refreshed story about the company.

A little bit of conversation with the client and developer made it possible to rewrite the story about the company and its strategic benefits with little trouble. Because of the open communication with the developer and client, the copy for this site was completed in a fairly short time frame. We worked on making sure SEO terms were available for this corporate site targeted primarily at investors.

We hope you’ll check it out when you have a chance. It’s a great example of what Paarlance Creative Writing can do for web designers and developers and their clients.

Website Done Right

Theresa Bornbach has been a great client over the years. She has owned several businesses, which have all evolved over time. These evolutions have resulted in changes to her websites. Our latest creation promotes Theresa’s business coaching services and demonstrates a solid B2B brand on a WordPress platform.

www.BizSAVVYleaders.com

BizSAVVYleaders.com

Check out a recent website writing sample at www.BizSAVVYleaders.com

While a few details remain to be completed, I welcome you to check out this site, which reflects a collaboration between Paarlance Creative Writing, Amy Belice Graphic Design and Edilson Web Design. I wrote the tagline, edited the copy for SEO and marketing effectiveness and provided project management services. We took the time to do it right, and the effort paid off — we even launched ahead of schedule!

Together with the client, we have put together a quality website that offers an in-depth view of her services, provides opportunities for blogging, and makes it easy to update as changes occur.

Writing for a Variety of Industries

Writing for a variety of clients makes my days faster, shorter and better. I was thinking about how many industries my copywriting has intersected with over the years. It has been quite a few! With each one, I’ve been challenged to learn about the businesses and translate their features into unique and compelling benefits stories. Here’s a sampling.

On the consumer side:

  • Banking
  • Education, K-12 – marketing to teachers and administrators
  • Event Venue
  • Health care – dentists, podiatrists, etc
  • Insurance
  • Legal
  • Life Coaching
  • Higher Education – marketing to prospective students and alumni
  • Nonprofit – fundraising, recruiting volunteers
  • Restaurants
  • Telecommunications
  • Wedding Boutique
  • Women’s Clothing

On the business to business side:

  • Telecommunications
  • Office Space
  • Banking
  • Business Coaching
  • Higher Education
  • Legal
  • Manufacturing
  • Photography
  • Technology

Whether the business I’m writing for is small or large and the subject matter is challenging or straightforward, I appreciate them all and thrive on making their content a unique reflection of their business.

A Long Overdue Welcome

Welcome to my new blog, which I’m launching in conjunction with my website relaunch. In case you don’t know me, I’m a freelance writer celebrating more than 10 years of solo copywriting, project management and marketing consultation. I have had a website over 10 years now, and it’s always exciting to give it a facelift and add new features like this blog. I hope you’ll join me in exploring writing, advertising, website innovations and the like through my posts here. When you have a chance, please also remember to find me on LinkedIn and Twitter (@paarlance)!