For several years, we have worked with Pickwick Manufacturing Services on their web content and online marketing copy. The client always talks about recent success stories in specific detail, and while metal manufacturing services may not sound fascinating, I knew this client’s richly detailed stories would make fantastic blog posts to complement the more static content on his site.
This spring, we started editing content and scheduling posts for the Pickwick blog. We’re working on postings of information about their services and stories about how Pickwick truly is a problem-solving service company rather than a manufacturing job shop.
These posts are another example of effective collaboration with a client on developing and organizing web content. The client provides much of this information in one form, and I make it blog friendly. Some posts need only minor adjustments, others require expansion of the verbiage gleaned from conversations with the client or from materials he provides.
Blogging is great for SEO and helps clients convey more information that may be too cumbersome or conversational to include on their website.When it’s clear that a client can benefit from telling more stories beyond the info on their site, it’s time to blog!
As a side note, this client’s website was designed by one of our design/development partners, Firespike. They also converted the site to WordPress in very timely fashion.
Classic Smiles, an Iowa City dentist, was referred my way, and they needed some help updating their logo, marketing messages, web copy and search engine optimization (SEO) for http://www.classicsmiles4u.com.
Working with my graphic design partner, Amy Belice Graphic Design, we updated their logo and color scheme for a brighter, cleaner look more suited to a dentist in a diverse market. We also developed some new ads and marketing copy for online use and updated the website design and copy with the client’s web development partner.
While Dr. Nowysz had been in business for a number of years, she had understandably focused on dentistry and not on marketing. In addition, the face of marketing had changed since she first started her business, and she knew she needed help catching up with the changes. Paarlance Creative Writing took the time to help Dr. Nowysz better understand SEO and how that develops over time and with multiple media improving her search position. In addition, we talked to her about the competitive category they’re in and aligning expectations to the time they have been SEO friendly and their presence on YouTube and other sites, which enhance their SEO.
Following the initial launch of the site, we developed FAQs with the dentist. These will further improve their search engine friendliness.
Great collaborations never get old. New collaborations are always exciting. Here’s a renewed website for a new client and developer partner, Harrison Wheeler, and his client, Hawkeye Hotels.
The About page for Hawkeye Hotels includes a rewritten and refreshed story about the company.
A little bit of conversation with the client and developer made it possible to rewrite the story about the company and its strategic benefits with little trouble. Because of the open communication with the developer and client, the copy for this site was completed in a fairly short time frame. We worked on making sure SEO terms were available for this corporate site targeted primarily at investors.
We hope you’ll check it out when you have a chance. It’s a great example of what Paarlance Creative Writing can do for web designers and developers and their clients.
Theresa Bornbach has been a great client over the years. She has owned several businesses, which have all evolved over time. These evolutions have resulted in changes to her websites. Our latest creation promotes Theresa’s business coaching services and demonstrates a solid B2B brand on a WordPress platform.
Check out a recent website writing sample at www.BizSAVVYleaders.com
While a few details remain to be completed, I welcome you to check out this site, which reflects a collaboration between Paarlance Creative Writing, Amy Belice Graphic Design and Edilson Web Design. I wrote the tagline, edited the copy for SEO and marketing effectiveness and provided project management services. We took the time to do it right, and the effort paid off — we even launched ahead of schedule!
Together with the client, we have put together a quality website that offers an in-depth view of her services, provides opportunities for blogging, and makes it easy to update as changes occur.