Check out the latest quick, simple site we put together for a local insurance agency, Advanced Insurance North Liberty. The best part is, he’s all set to expand the site in WordPress when he discovers a need to share more information with the community and his potential clients.
For your viewing and reading pleasure, I just posted a couple of recent website samples on my website. I’m so grateful to work with design firms like Windmill Design, WDG Communications and others on websites, brochures and other materials! The latest samples highlight a refined b2b corporate website and a dramatic overhaul of a small municipality’s website.
Here’s the before and after of the City of Robins site, which was done in collaboration with WDG Communications in Cedar Rapids. As you can probably tell, it was time to reorganize the content to make it more user friendly. The designer made it look great and we worked together to improve the functionality.
As one of the strongest examples of local websites completed in 2013, Paarlance Creative Writing entered HawkeyeHotels.com in the American Advertising Awards competition. The website received a Silver award from American Advertising Federation: Cedar Rapids-Iowa City on February 22, 2014.
We are proud of the work and appreciate being brought in by designer/developer Harrison Wheeler to do the work. We also appreciate the client for being so great to work with on this corporate site. Congrats to Hawkeye Hotels for their award-winning website!
A little bit of conversation with the client and developer made it possible to rewrite the story about the company and its strategic benefits with little trouble. Because of the open communication with the developer and client, the copy for this site was completed in a fairly short time frame. We worked on making sure SEO terms were available for this corporate site targeted primarily at investors.
We hope you’ll check it out when you have a chance. It’s a great example of what Paarlance Creative Writing can do for web designers and developers and their clients.
Theresa Bornbach has been a great client over the years. She has owned several businesses, which have all evolved over time. These evolutions have resulted in changes to her websites. Our latest creation promotes Theresa’s business coaching services and demonstrates a solid B2B brand on a WordPress platform.
While a few details remain to be completed, I welcome you to check out this site, which reflects a collaboration between Paarlance Creative Writing, Amy Belice Graphic Design and Edilson Web Design. I wrote the tagline, edited the copy for SEO and marketing effectiveness and provided project management services. We took the time to do it right, and the effort paid off — we even launched ahead of schedule!
Together with the client, we have put together a quality website that offers an in-depth view of her services, provides opportunities for blogging, and makes it easy to update as changes occur.
Sometimes clients just need a good editor.
Editing is a service I enjoy almost as much as writing from scratch. I receive requests for it when clients want to spruce up their copy without making major layout changes, which can become costly. I help clients organize their thoughts and keep their copy short and to the point for the web audience. I also insert search terms and revamp the title and description metatags when it’s appropriate to do so. It’s good to review these every couple of years, as the search engines have changed what they view as important to their search engine results. While this site wasn’t that old, the page titles did need updated to current standards.
This site is still a work in progress, with plans to break the copy into more organized buckets so visitors can find what they are looking for more easily. Watch for an update in a couple of months.
Do you need an editor for your website copy? If you answered yes, or even maybe, let me know. Email or call me at 319-362-0777 for an estimate and to discuss what I might do to enhance your website copy.
Juel Fairbanks Chemical Dependency Services, a nonprofit organization located in the Twin Cities, sought a new website that was modern, uplifting and hopeful. Working with my friends at Windmill Design in Minneapolis, we developed copy and design that provides an inviting introduction to their programs and services.
As is the case with many nonprofits I’ve worked with over the years, the overscheduled staff needed outside assistance organizing and writing copy for this important communication piece. I kept in mind that their audience for the site varies from potential clients and their families and friends to county partners.
I wish Juel Fairbanks the best as it moves forward with a wonderfully functional site, complete with the online donation capabilities that are so important today!
In life and business, change is the one constant. When the chef/owner of Miss Mamie’s Restaurant & Pub in Moline, Illinois, decided it was time to change up his restaurant’s menu and decor, he worked with Media Link, Inc. to redesign his logo and provide rebranding services. In turn, Media Link called on Paarlance Creative Writing to create a fresh approach to the website content for http://www.missmamiesrestaurant.com.
Several years ago, Paarlance Creative Writing wrote the original copy for this website, which was Southern themed. It was fun to revisit it to meet the new branding goals and SEO (search engine optimization) guidelines. Following review of the new designs and a brief interview, we served up fresh copy to match the more modern, coastal approach.
When it serves your best interests to update your website, remember that help is just a phone call away. Paarlance Creative Writing will keep you in the game!
Welcome to my new blog, which I’m launching in conjunction with my website relaunch. In case you don’t know me, I’m a freelance writer celebrating more than 10 years of solo copywriting, project management and marketing consultation. I have had a website over 10 years now, and it’s always exciting to give it a facelift and add new features like this blog. I hope you’ll join me in exploring writing, advertising, website innovations and the like through my posts here. When you have a chance, please also remember to find me on LinkedIn and Twitter (@paarlance)!