Movie files are in Quicktime
format, sound files are in MP3 format, and print documents are in PDF
format. Interested in more examples? Contact ruth@paarlance.com
or 319-362-0777.
TELEVISION
- RADIO
- PRINT
- WEB
CLIENT: Karen Marie Jewelers
DESCRIPTION: Carats Ad, Milestone
Campaign Ad (PDFs)
ROLE: Creative concepting and copywriting
COMMENTS: My work in consumer-oriented
ads has received honors.
CLIENT: Miracles in Motion
DESCRIPTION: Newsletter (PDF)
ROLE: Pro-bono writing & editing and design, print and mail coordination
COMMENTS: I saved the organization money and improved this communication by reducing
the number of pages and enlisting a pro-bono designer.
CLIENT: Advertising Federation of Cedar Rapids
DESCRIPTION: ADDY Event Press Release (PDF)
ROLE: Copywriting and media relations
COMMENTS: Over the past three years, I have written hundreds of press releases on subjects from corporate giving to
staff additions.
CLIENT: Sinex
DESCRIPTION: B2B Letter (PDF)
ROLE: Copywriting
COMMENTS: This letter, a quick-turn success story, accompanied a direct mail brochure.
PUBLISHED ARTICLES
"Tuscan
Haven" and "Tech-Savvy Lodge," Luxury Home Tour Articles as seen in
Midwest Home
Home Feature as seen in The Woman Today (PDF - magnify on screen)
with photos by Bonnie Stover Photography
ROLE: Interviewing homeowners and profilees and crafting compelling stories, often
with creative captions.
COMMENTS: I have relished completing freelance assignments for magazines, special
sections and online publications. Please contact
me for more examples!