Work Samples
Review our work in developing SEO copy and brand-forward messaging to target specific audiences. Don't see something related to your business or the clients at your digital agency? Contact me to request relevant examples of B2B and consumer work.
BALANCED FITNESS & HEALTH
Partnering with this woman-owned business, we wrote original copy and helped refine their Mission & Vision statements for physical therapy clinics in the Cedar Rapids area. We save Melissa time by writing testimonials, bios, news releases, services information and other copy.
BELLA SALA EVENT CENTER
We developed the "Simply Unforgettable" tagline that has remained part of the wedding venue's branding for more than 10 years. We write and curate website content and streamline the creation of flyers and print ads alongside design partner, Amy Belice Graphic Design.
BRIARGATE SOA
We organized, edited, customized and developed a small website for this condo association. This included training the officers to use the Wix content management system to upload meeting minutes and resident info for their convenience in the future.
UNIVERSITY OF IOWA CENTER FOR ADVANCEMENT
Each year, we interview the director of the Fraternal Order of Eagles Diabetes Research Center at the University of Iowa. We carefully personalize his annual letter and craft engaging research and personnel updates in laymen's terms for their donor audience.
COMMON SENSE COLLECTIVE
Since 2002, we have partnered with this client to craft hundreds of radio and TV scripts. This is a simple sponsorship message for their agency.
UNIVERSITY OF KENTUCKY LAW NOTES
Alumni magazines appreciate personalized interviews that translate into clean copy. We pursue approvals and incorporate requested changes so busy publication editors can focus on more important alumni relations issues. This annual assignment included the 2023 issue.
I've worked with Ruth for several years, and she is a great listener with writing talent and people skills. She is connected with the marketing industry and adapted her skills to fit our business needs. I would recommend her to anyone needing help with their website, brochure, TV spot or social media messages.
- Jim Moeller, Envisioned Designs
© 2024 Paarlance Creative Writing, Cedar Rapids, Iowa copywriter