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Work Samples

Projects

Review our work in developing brand-forward messaging to target specific audiences. Want to see something related to your business or the clients at your digital agency? Contact me to request relevant B2B and consumer examples, from healthcare to technology.

BALANCED FITNESS & HEALTH

Partnering with this woman-owned business, we wrote original copy and helped refine their Mission & Vision statements for physical therapy clinics in the Cedar Rapids area. We save Melissa time by writing bios, corporate testimonials, services information and other copy.

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Bella sala simply unforgettable tagline

BELLA SALA EVENT CENTER

We developed the "Simply Unforgettable" tagline that has been part of the wedding venue's branding for more than 10 years. We write digital content and streamline the creation of flyers and print ads alongside design partner, Amy Belice Graphic Design.

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BRIARGATE SOA

We organized, edited, customized and developed a small website for this condo association. This included training the officers to use the Wix content management system to upload meeting minutes and resident info at their convenience.

FOEDRC Annual Report Sample

UNIVERSITY OF IOWA CENTER FOR ADVANCEMENT

Each year, we interview the director of the Fraternal Order of Eagles Diabetes Research Center at the University of Iowa. We carefully personalize his annual letter and craft engaging research and personnel updates in laymen's terms for their donor audience.

Recording Studio

COMMON SENSE COLLECTIVE

Since 2002, we have partnered with this client to craft hundreds of radio and TV scripts. This is a simple sponsorship message for their agency.

Common Sense Collective MMU Radio
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UNIVERSITY OF KENTUCKY LAW NOTES

Alumni publications appreciate personalized interviews that translate into clean copy. We pursue approvals and incorporate requested changes so busy publication editors can focus on more important alumni relations issues. This assignment included the 2023 issue.

I've worked with Ruth for several years, and she is a great listener with writing talent and people skills. She is connected with the marketing industry and adapted her skills to fit our business needs. I would recommend her to anyone needing help with their website, brochure, TV spot or social media messages.
- Jim Moeller, Envisioned Designs

© 2025 Paarlance Creative Writing, Cedar Rapids, Iowa copywriter

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