Remember this website? Well, if you’re in the market to increase your knowledge of marketing, you’re welcome to head on over to BizSAVVY Leaders website to register for free seminars about marketing in June, July and August. The topics of this client’s seminars are based on the principles of Duct Tape Marketing, which is in my reading queue right now. My client, Theresa Bornbach, has also added a low-cost session called “Leveraging LinkedIn” — two hours for only $25.
We’re so excited, we can hardly stand it! Paarlance Creative Writing was contacted by the CIty of Waterloo to produce a traffic safety radio campaign. We submitted a proposal and won the business! We could not have done this if we hadn’t been able to include the expertise of our longtime media partner, Dirk Keller of Common Sense Advertising, in our proposal.
Dirk and I have worked together for over 10 years — almost since the beginning of our businesses. Usually, Dirk asks me to write TV and radio scripts for his clients. I give these projects the same care and consideration I give my own clients. Dirk is great at exploring what the client wants and needs. He passes that information on to me so I can write the scripts. On occasion, I ask him for the information I need to write a memorable message that puts the client in the most positive light possible.
To hear some recent radio spots written by Paarlance Creative Writing, please visit the radio portfolio page. Turn up your speakers and take a listen, and check back for more samples.
A little bit of conversation with the client and developer made it possible to rewrite the story about the company and its strategic benefits with little trouble. Because of the open communication with the developer and client, the copy for this site was completed in a fairly short time frame. We worked on making sure SEO terms were available for this corporate site targeted primarily at investors.
We hope you’ll check it out when you have a chance. It’s a great example of what Paarlance Creative Writing can do for web designers and developers and their clients.