Enhance Your Marketing Knowledge

Remember this website? Well, if you’re in the market to increase your knowledge of marketing, you’re welcome to head on over to BizSAVVY Leaders website to register for free seminars about marketing in June, July and August. The topics of this client’s seminars are based on the principles of Duct Tape Marketing, which is in my reading queue right now. My client, Theresa Bornbach, has also added a low-cost session called “Leveraging LinkedIn” — two hours for only $25.

What are you waiting for? Check out the BizSAVVY Leaders blog and registration page today.

Radio Scripts and Connections

We’re so excited, we can hardly stand it! Paarlance Creative Writing was contacted by the CIty of Waterloo to produce a traffic safety radio campaign. We submitted a proposal and won the business! We could not have done this if we hadn’t been able to include the expertise of our longtime media partner, Dirk Keller of Common Sense Advertising, in our proposal.

Dirk and I have worked together for over 10 years — almost since the beginning of our businesses. Usually, Dirk asks me to write TV and radio scripts for his clients. I give these projects the same care and consideration I give my own clients. Dirk is great at exploring what the client wants and needs. He passes that information on to me so I can write the scripts. On occasion, I ask him for the information I need to write a memorable message that puts the client in the most positive light possible.

To hear some recent radio spots written by Paarlance Creative Writing, please visit the radio portfolio page. Turn up your speakers and take a listen, and check back for more samples.

Collaboration: HawkeyeHotels.com

Great collaborations never get old. New collaborations are always exciting. Here’s a renewed website for a new client and developer partner, Harrison Wheeler, and his client, Hawkeye Hotels.

Hawkeye Hotels About Page

The About page for Hawkeye Hotels includes a rewritten and refreshed story about the company.

A little bit of conversation with the client and developer made it possible to rewrite the story about the company and its strategic benefits with little trouble. Because of the open communication with the developer and client, the copy for this site was completed in a fairly short time frame. We worked on making sure SEO terms were available for this corporate site targeted primarily at investors.

We hope you’ll check it out when you have a chance. It’s a great example of what Paarlance Creative Writing can do for web designers and developers and their clients.