New Website Samples

For your viewing and reading pleasure, I just posted a couple of recent website samples on my website. I’m so grateful to work with design firms like Windmill Design, WDG Communications and others on websites, brochures and other materials! The latest samples highlight a refined b2b corporate website and a dramatic overhaul of a small municipality’s website.

Here’s the before and after of the City of Robins site, which was done in collaboration with WDG Communications in Cedar Rapids. As you can probably tell, it was time to reorganize the content to make it more user friendly. The designer made it look great and we worked together to improve the functionality.

Robins website before City of Robins new website

Content Marketing: I Learn So You Don’t Have To

I help my clients with a lot of things, starting with copywriting. Teaching them some techniques that will enhance their writing or messaging comes with the territory. I also connect them to experienced designers and developers for creating eye-catching marketing materials.

Another service I provide is knowledge. This is built into many interactions I have with clients. Last week, I added to my knowledge base by attending the Content Marketing Bootcamp. I did this for myself as well as for my clients who are getting into blogging, trying Instagram and other social media and planning video additions to their marketing arsenal. It was an excellent day of learning and inspiration for my own blogging as well as my clients, not to mention a good way to get out of my office for a day and meet some folks from Waterloo and Iowa City!

Check out Brand Driven Digital, the host of this and other great knowledge-enhancing activities in and around Iowa, such as the Social Brand Forum. They’re on Twitter: While you’re at it, follow me on Twitter, too:, and let me know what you’ve learned recently!

Recognition for awardAs one of the strongest examples of local websites completed in 2013, Paarlance Creative Writing entered in the American Advertising Awards competition. The website received a Silver award from American Advertising Federation: Cedar Rapids-Iowa City on February 22, 2014.

We are proud of the work and appreciate being brought in by designer/developer Harrison Wheeler to do the work. We also appreciate the client for being so great to work with on this corporate site. Congrats to Hawkeye Hotels for their award-winning website!

Cool App Gets Website, Video & News Release

Paarlance Creative Writing recently had the pleasure of working on a  website, video script and news release for an innovative new alarm clock app that uses light instead of sound. We wrote a user-friendly website while retaining the scientific information necessary to provide a solid background to skeptical users. Check out the LightAwake website!

LightAwake About PageWe also edited a video script that was drafted by the client. A local animation firm turned it into this short animated film that is featured on the home page. Pretty nifty!

Now that the app has launched at last, we crafted the news release and distributed it to the media in and around Eastern Iowa. Click here to see a news segment done by WQAD.

We are excited for Dr. Hurst’s accomplishment in creating this technology and getting the app launched. Many thanks to our longtime media partner, Common Sense Advertising, for bringing us into this project.

You’re Invited: A Print Morsel

Paarlance Creative Writing has worked for several years with Business & Talent Made Better, including working on the website, Recently, the client reimagined their coaching offerings into one unique option called 99Biz. The idea is that 99 businesses can grow by at least one employee in 2014 through affordable monthly business coaching. This invitation is one of the pieces we refined through editing and copywriting. Excellent branding design was provided by one of our key design partners, Amy Belice Graphic Design.

99Biz invitation 99Biz Invite p2

Small Town Company Goes Big Time

Community Insurance Services’ new website just went live! It’s a great site for a small town insurance company. The objective is to be informative and provide customers with the links they need for billing, claims and customer service. Very happy to see this site go live! Check it out at:

Classic Smiles Marketing Updates

Classic Smiles, an Iowa City dentist, was referred my way, and they needed some help updating their logo, marketing messages, web copy and search engine optimization (SEO) for

classicsmiles4u.comWorking with my graphic design partner, Amy Belice Graphic Design, we updated their logo and color scheme for a brighter, cleaner look more suited to a dentist in a diverse market. We also developed some new ads and marketing copy for online use and updated the website design and copy with the client’s web development partner.

While Dr. Nowysz had been in business for a number of years, she had understandably focused on dentistry and not on marketing. In addition, the face of marketing had changed since she first started her business, and she knew she needed help catching up with the changes. Paarlance Creative Writing took the time to help Dr. Nowysz better understand SEO and how that develops over time and with multiple media improving her search position. In addition, we talked to her about the competitive category they’re in and aligning expectations to the time they have been SEO friendly and their presence on YouTube and other sites, which enhance their SEO.

Following the initial launch of the site, we developed FAQs with the dentist. These will further improve their search engine friendliness.


Enhance Your Marketing Knowledge

Remember this website? Well, if you’re in the market to increase your knowledge of marketing, you’re welcome to head on over to BizSAVVY Leaders website to register for free seminars about marketing in June, July and August. The topics of this client’s seminars are based on the principles of Duct Tape Marketing, which is in my reading queue right now. My client, Theresa Bornbach, has also added a low-cost session called “Leveraging LinkedIn” — two hours for only $25.

What are you waiting for? Check out the BizSAVVY Leaders blog and registration page today.

Radio Scripts and Connections

We’re so excited, we can hardly stand it! Paarlance Creative Writing was contacted by the CIty of Waterloo to produce a traffic safety radio campaign. We submitted a proposal and won the business! We could not have done this if we hadn’t been able to include the expertise of our longtime media partner, Dirk Keller of Common Sense Advertising, in our proposal.

Dirk and I have worked together for over 10 years — almost since the beginning of our businesses. Usually, Dirk asks me to write TV and radio scripts for his clients. I give these projects the same care and consideration I give my own clients. Dirk is great at exploring what the client wants and needs. He passes that information on to me so I can write the scripts. On occasion, I ask him for the information I need to write a memorable message that puts the client in the most positive light possible.

To hear some recent radio spots written by Paarlance Creative Writing, please visit the radio portfolio page. Turn up your speakers and take a listen, and check back for more samples.